The circular economy is essential for business resilience and competitiveness. This episode features Lindsay Hooper (Cambridge Institute for Sustainability Leadership) and Joe Murphy (Ellen MacArthur Foundation), discussing how the end of ESG hype could shift corporate circular economy approaches. They explore its commercial case and what's needed for market-level shifts. Learn more at cisl.cam.ac.uk. This conversation is from episode 170: ‘What should businesses do to scale a circular economy?’

The Ellen MacArthur Foundation, an international charity, promotes the circular economy: eliminating waste and pollution, circulating products, and regenerating nature. Subscribe to their YouTube channel for insights, and find more at ellenmacarthurfoundation.org. Follow them on Instagram and LinkedIn.

In this episode of the Circular Economy Show, Georgie Rose (Selfridges) and Simon Davies (VISA) discuss how their behavioral lab makes circular behaviors irresistible, bridging the gap between customer intent and action. Watch the full discussion.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste and pollution, circulates products and materials, and regenerates nature.

Subscribe to the [Ellen MacArthur Foundation YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) for more insightful videos. Learn more about our work and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation), [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/), or visit our [website](http://www.ellenmacarthurfoundation.org).

Explore the power of storytelling to inspire action towards a circular economy. This episode features Poppy Mason-Watts (WaterBear) and Alex Cramwinckel (Heineken) discussing how to shift mindsets and promote positive change.

The Ellen MacArthur Foundation, an international charity, champions the circular economy – a design-driven approach that eliminates waste and pollution, circulates products and materials, and regenerates nature.

Subscribe to the Foundation's YouTube channel for more insights: Ellen MacArthur Foundation YouTube. Find out more and connect with us online via our website, Instagram, and LinkedIn.

This episode explores the critical minerals challenge and how circular economy strategies can secure their supply. Essential for renewable energy products like EV batteries and wind turbines, these minerals face increasing demand. As e-waste grows and early renewable tech reaches end-of-life, a circular approach offers a vital opportunity to build a sustainable system. Find out more about critical minerals.

Join us in Episode 189 of our "Circling Back" series. We revisit insights from Ke Wang (World Resources Institute) on the circular economy's role in the energy transition, driven by economics and competitiveness. This conversation originally featured in Episode 174: Material security in a circular economy.

The Ellen MacArthur Foundation, an international charity, champions the circular economy model, which eliminates waste, circulates materials, and regenerates nature. Learn more about our work.

The circular economy is a powerful tool against the climate crisis, though its benefits are often unrecognized by current carbon accounting frameworks like the Greenhouse Gas Protocol. In this episode, João Murilo Silva Merico from the Ellen MacArthur Foundation explains how circular practices—such as reuse, remanufacturing, and sharing models—are not adequately rewarded for their emissions reductions.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste, circulates materials, and regenerates nature. For more insightful videos, subscribe to their YouTube channel. Learn more about their work at ellenmacarthurfoundation.org, and follow them on Instagram and LinkedIn.

Building circular business models—where products are rented, repaired, resold, and remade—is crucial for transforming our economy from a linear "take, make, waste" system. This episode of the Circular Economy Show demonstrates these practices in action with Canadian outdoor company Arc’teryx.

The Ellen MacArthur Foundation, an international charity, develops and promotes the circular economy. This design-driven approach eliminates waste and pollution, circulates products and materials, and regenerates nature.

Watch the full episode to learn more. Subscribe to the [Ellen MacArthur Foundation YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) for insightful videos. Discover our work and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation), [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/), or our [website](https://www.ellenmacarthurfoundation.org/).

Regenerative business is defined as "businesses that enhance, and thrive through, the health of socio-ecological systems in a co-evolutionary process." This holistic approach goes beyond sustainability, actively improving environmental resilience and health.

What does this mean in practice, and are we ready for a next-generation economy built on circular principles? Martijn Lopes Cardozo (CEO, Circle Economy) addresses these questions in this video, discussing regenerative business models.

Building circular business models—renting, repairing, and reselling products—is vital for a sustainable economy. This Circular Economy Show episode features Canadian outdoor company Arc’teryx and its ReBIRD service, demonstrating how businesses can transition from a linear "take, make, waste" system.

Explore how Arc’teryx implements in-store repairs, fostering customer loyalty and product accessibility. The episode delves into strategic decisions and operational hurdles for their circular shift, including participation in the Ellen MacArthur Foundation’s [Fashion ReModel](https://www.ellenmacarthurfoundation.org/the-fashion-remodel/overview).

Learn more about [ReBIRD](https://arcteryx.com/us/en/explore/rebird) and the Ellen MacArthur Foundation, an international charity promoting a circular economy that eliminates waste, circulates materials, and regenerates nature. Find further insights into their work at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org).

This episode of The Circular Economy Show explores how to keep clothes valuable and profitable without new manufacturing. It highlights the Ellen MacArthur Foundation’s Fashion ReModel project, featuring insights from participant H&M Group.

The Ellen MacArthur Foundation, an international charity, champions the circular economy—a system designed to eliminate waste and pollution, circulate products and materials, and regenerate nature. For more insights and to learn about their work, subscribe to their [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) and visit their [website](https://www.ellenmacarthurfoundation.org). You can also follow them on [Instagram](http://instagram.com/EllenMacArthurFoundation) and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

This episode of the Circular Economy Show explores how leading retailers are adopting circular design for food, addressing challenges to create a food system that enables nature to thrive.

The Ellen MacArthur Foundation, an international charity, champions a circular economy that eliminates waste, circulates materials, and regenerates nature. Subscribe for more insights. Find out more about our work on our website, and follow us on Instagram and LinkedIn.

This episode of The Circular Economy Show explores the Ellen MacArthur Foundation’s Fashion ReModel project. Featuring Chloe Holland (Foundation's fashion team) and Sara Eriksson (H&M Group), they discuss scaling circular business models like resale, rental, repair, and remaking to keep clothes in use at their highest value and profitably without new production.

Topics include the Fashion ReModel's ambitions, strategic advantages of circular models, H&M Group's Sellpy platform, and challenges of implementing circular principles in a linear economy. Policy and finance's role in commercial viability is also highlighted. The Ellen MacArthur Foundation, an international charity, promotes a circular economy: eliminating waste, circulating products, and regenerating nature. Learn more at ellenmacarthurfoundation.org and subscribe to their YouTube channel.

In a recent Circular Economy Show episode, Georgie Rose (Selfridges) and Simon Davies (VISA), collaborating with Mindworks Marketing, discuss their behavioral lab's work. They explore how subtle language variations influence customer behavior towards circular shopping, focusing on making beauty product refills as appealing as new items. The initiative aims to embed circular shopping as an intuitive and exciting norm, bridging the gap between customer intent and action.

Listen to the episode for full insights. The Ellen MacArthur Foundation, an international charity promoting a circular economy, encourages engagement. Learn more on their [website](https://www.ellenmacarthurfoundation.org), subscribe on [YouTube](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1), and follow them on [Instagram](http://instagram.com/EllenMacArthurFoundation) and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

The Circular Economy Show explores how marketers can shift from the linear to the circular economy. Experts Deb Caldow (Diageo) and Rachel O’Reilly (Accenture Song) discuss turning ideas into impactful actions for economic growth and environmental benefits. Topics include storytelling for circular products, engaging supply teams, and the need for internal buy-in and experimentation.

Read 'The marketing playbook for a circular economy' [here](https://www.ellenmacarthurfoundation.org/marketing/overview) or watch episode 176: 'Driving demand for circular economy' [here](https://youtu.be/4EH_KkkyiPc). The Ellen MacArthur Foundation, an international charity, promotes the circular economy. Subscribe to their [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) and visit their [website](https://www.ellenmacarthurfoundation.org) for more.

This episode of the Circular Economy Show, recorded live from Amsterdam, features Kenny Arnold, Dr. Yuly Fuentes-Medel, and Lewis Campbell from The Footwear Collective. They explore the intersection of fashion, business, and technology, highlighting shoes' central role in systemic innovation and the urgent need for industry collaboration.

Learn how The Footwear Collective tackles industry roadblocks through unprecedented collaboration, robust data collection, and active participation from rival companies. Discover their new tool, designed to help businesses pinpoint their next steps in their circular economy journey. Explore The Footwear Collective’s Circular Pathways tool: https://thefootwearcollective.earthdna.org/

Transforming the food system requires retailers to embrace practices that enable nature to thrive. This episode explores how leading retailers worldwide are adopting circular design for food, navigating challenges along the way. Guests Helly McAlister (Fortnum & Mason) and Susy Yoshimura (Grupo Carrefour Brazil), from the Ellen MacArthur Foundation’s Big Food Redesign Challenge, share insights on strategic investment, cultivating customer demand, cross-team collaboration, and scaling initiatives.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste, circulates materials, and regenerates nature. Discover more about their work and the Big Food Redesign Challenge products below.

• A guide to using circular design for food to build business resilience
• Explore products from the Big Food Redesign Challenge
• Ep 177: Biodiversity, collaboration and visionary leadership in the food system
• Ep 179: How start-ups, SMEs, and corporations change the food system
• Subscribe to The Ellen MacArthur Foundation YouTube channel
• Learn more about our work: ellenmacarthurfoundation.org
• Instagram: @EllenMacArthurFoundation
• LinkedIn: Ellen MacArthur Foundation

The circular economy is a powerful climate tool, yet its benefits are often overlooked by carbon accounting frameworks. In this episode, João Murilo Silva Merico from the Ellen MacArthur Foundation explains how current protocols, like the GHG Protocol, fail to recognize emissions reductions from circular practices (reuse, remanufacturing), distorting decision-making.

Learn why circularity's climate impact is hidden and what policy, reporting, and business changes are needed. Download the full paper for more details: ellenmacarthurfoundation.org/ghg-emissions-accounting.

The Ellen MacArthur Foundation promotes a circular economy that eliminates waste, circulates materials, and regenerates nature. Explore their work: ellenmacarthurfoundation.org, and connect on Instagram, LinkedIn, or YouTube.

The circular economy is rapidly becoming a reality across diverse sectors. In this episode, Seb discusses four key stories: rethinking product design for tech like iPhones, boosting global copper recycling rates, consumers' growing attention to eco-friendly ads, and a major brand implementing digital product passports for clothing.

The Ellen MacArthur Foundation, an international charity promoting a circular economy that eliminates waste and regenerates nature, invites you to explore these topics further and engage with their work. Find more resources and connect with the Foundation:

Ep 174 | Ep 176 | Mashable | EurekAlert | Sus. Brands | Trellis | YouTube | Website | Instagram | LinkedIn

Our linear ‘take, make, waste’ economic system has pushed Earth’s planetary boundaries. This film explores how a circular economy can tackle global challenges like climate change, biodiversity loss, and pollution, demonstrating that solutions are available to turn things around.

The Ellen MacArthur Foundation, an international charity, develops and promotes the circular economy – a system designed to eliminate waste and pollution, circulate products and materials, and regenerate nature.

Thank you for watching. Subscribe for more insightful videos: Ellen MacArthur Foundation YouTube. Find out more about our work and follow us online: ellenmacarthurfoundation.org | Instagram | LinkedIn.

Our linear "take, make, waste" economic system has pushed Earth's planetary boundaries. This film explores how a circular economy offers immediate solutions to global challenges like climate change, biodiversity loss, and pollution, demonstrating that by doing things differently, we can still turn things around.

The Ellen MacArthur Foundation, an international charity, champions the circular economy – a system designed to eliminate waste and pollution, circulate products and materials, and regenerate nature.

Thank you for watching. Subscribe for more insights: YouTube. Find more about our work and follow us online: Website, Instagram, LinkedIn.

This episode of The Circular Economy Show delves into what it means to be a circular economist, exploring their role and future challenges. We welcome Vojtech Vosecky, "The Circular Economist" and author of The Loop newsletter, who has shaped the circular economy via innovation, business, and policy.

Learn Vojtech's journey, current momentum, challenges, and advice for aspiring circular economists.

The Ellen MacArthur Foundation, an international charity, champions a circular economy that eliminates waste, circulates materials, and regenerates nature. Subscribe to their [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) and find more on their [website](https://www.ellenmacarthurfoundation.org), [Instagram](http://instagram.com/EllenMacArthurFoundation), and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).